| In recent years,with the continuous progress of society,the material conditions are extremely rich,and consumers ’aesthetics and requirements for clothing have changed greatly.People hope that clothing will increase creativity and emotional appeal on a practical basis.At the same time,the heavy pressure of life permeates people’s requirements for fun into all aspects of life.The unstable political and economic environment has given birth to people’s "nostalgia." Children’s toys are important items to accompany people to grow up.It has the characteristics of natural childishness,meets the requirements of innovation and fun,can express national culture,but also contains nostalgic thoughts.It is in line with the contemporary youth group ’s psychology of pursuing new ideas,seeking entertainment,and unwilling to grow up.Therefore,clothing and children’s toys have emerged Combined design trends.How designers respond to this trend,choose the appropriate design form,decompose the design elements of children’s toys and apply them to clothing design,is a problem to be solved at present.The main research methods used in this paper are literature research method,case analysis method,and practical research method.The thesis consists of six chapters.The first chapter is the introduction.It introduces the background,research purpose and significance,research content and method,Research difficulties and innovations;Chapter 2 defines the concept of children’s toys,determines the scope of "apparel using children’s toys elements," and analyzes its performance characteristics;Chapter 3 focuses on aesthetic changes,consumer psychology,and clothing business operations,and From the perspective of Internet media dissemination,the reasons for the design of children’s toys are analyzed,and the characteristics of the target consumers are analyzed separately.Chapter 4 collects and analyzes the application examples of children’s toys elements in domestic and foreign clothing design,from the design form The application methods are summarized in two aspects: design elements and design elements.The fifth part records the author ’s graduation design practice process and results.Finally,the thesis summarizes and looks forward to the thesis topics,and also serves as a counterpart for future research on the application of children’s toys in apparel design Provide some reference and inspiration for designers and brands.The innovation of this article is to clarify the concept and performance characteristics of clothing using children’s toy elements.While explaining the existence of clothing design using children’s toy elements,it also points out that it is related to the phenomenon of adult childhood,commercial operations,and the spread of online media.Analyze the common points of toy elements and clothing design from the perspective of design form,and give suggestions with examples.The results of this article will help designers and brands to innovate themselves,provide ideas for how clothing design cooperates with children’s toys,and provide designers with Help the brand improve design highlights and increase brand effectiveness. |