The Application Of Traditional Chinese Ink-wash Painting In The Tea Packing Design

Tea packaging design is to express the quality of tea and the connotation of tea culture through artistic design.For the external packaging,it is not only from the appearance to attract the attention of consumers,but more importantly,whether the appearance of the packaging can interpret or reflect the local tea culture and tea quality characteristics.For businesses,the packaging style that combines local culture and traditional art has a greater advantage in the fierce market competition.Firstly,the paper theoretically analyzes and studies the inner meaning and outer form of Chinese traditional ink painting.Secondly,combined with successful cases of product packaging design at home and abroad,this paper explores the design content and principles of tea packaging design,so as to demonstrate the role of traditional ink painting in packaging design.Thirdly,analyze the local culture,historical origin and other regional characteristics of snow tea,conduct a field study on snow tea through Internet information search and field exploration,clarify the product positioning of snow tea,and summarize the deficiencies of the packaging of snow tea.Finally,the brand design of Snow White tea is carried out,and then a series of tea packaging design is carried out for Snow White tea with the spirit of traditional Chinese ink painting.At the same time,focusing on the local cultural attractions,myths and legends,ethnic characteristics and other aspects,with the theory as the guidance,field trips as the basis,collect and sort out some of the representative image of tea origin,and into the packaging design.This paper aims to deeply analyze the specific application of tea culture and ink painting in tea packaging,and to carry out theoretical practice through the case of snow tea packaging.