Research On The Upgrade Path And Consequences Of The Cement Industry Under The Background Of Green Development

In 2015,the Fifth Plenary Session of the 18 th Party Central Committee put forward the concept of green development,and made green development an important concept related to China’s overall development.As one of the heavily polluting industries,the cement industry’s previous large-scale,uneconomical development methods led to excessive emissions of pollutants,and the contradiction between supply and demand intensified.With the adjustment of the country’s macroeconomics,the low point of the cement industry ushered in 2015.That is,in this year,the state proposed supply-side reforms and introduced many policies to the cement industry to limit protection environmentally and reduce production capacity,thereby realizing the upgrading of the industrial structure and building a green industrial chain.In this context,the contradiction between the economy and environmental protection of cement enterprises is more prominent.Therefore,it is of great significance to study how cement enterprises are upgrading,how well they are upgrading,and how to achieve a win-win situation of environmental protection and benefits in the context of green development.Therefore,it is of great significance to study how cement enterprises can upgrade in the context of green development to achieve a win-win situation of environmental protection and revenue.This article combines the global value chain theory,the smile curve theory,and related domestic and foreign upgrade literature to sort out the drivers,paths,and effects of corporate upgrades.Taking Conch Cement as an example,it combines its annual report,social responsibility report,major event announcements,news reports,etc.,found that it was facing the dilemma of external macro environment changes,policy changes,outstanding internal environmental issues,and cost fluctuations.In order to break through the dilemma,its upgrade links were mainly focused on production,technology and marketing.The upgrade paths were large-scale production,technological innovation,Marketing innovation,reducing production costs through mass production,promoting technological upgrading,product upgrading,and functional upgrading through technological innovation,promoting functional upgrading through marketing innovation,increasing market influence,and further promoting its economic and social benefits.It is further summarized by SWOT that Conch Cement currently has cost advantages,technological advantages,and market control advantages,and has great development opportunities in the aggregate and concrete industries,and there are disadvantages of less experience in the concrete industry,three suggestions are proposed to continue to strengthen cost control,strengthen innovation and promote industrial chain integration,increase production capacity cooperation,and transfer surplus production capacity.