Research On Influential Factors Of Customer Participation In Value Co-Creation

BackgroundHealth management is a series of processes,in addition to medical treatment,there are also a large number of services,and these services should be given the corresponding attention.In the continuous development of social economy,social economy and the continuous improvement of services,Internet service has become the mainstream of China’s consumer services,at the same time,customer psychology and consumption patterns are changing rapidly,resulting in change of competitive advantage,customer participation in the value creation is based on the status of the increasingly prominent.Therefore,the research of health management mechanism of impact of customer participation in the value creation can help the health management industry common a new,different from the previous value creation model,solve the system problems of the traditional medical treatment in a certain extent,improve the health management experience,has become one of the important channels of public health management.PurposeIn this study,health management of customer participation in physical examination center to create value as the core,to create a service dominant logic value theory,demonstrates the value of customer participation in health management to health management of customer participation in health examination center and hospital to provide theoretical support to create value.Previous studies of motivation,behavior,influence the results of theoretical research and empirical deduction methods,constructs a whole process path model of value creation based on customer participation in health management,health examination center of three public hospitals in Guangzhou as the research object in the field,the health management customer survey questionnaire,data analysis.Method(1)The health management customers of 350 medical centers in three public hospitals in Guangzhou were selected as the research object,and the random investigation method was used to carry out the field investigation in 8-12 months of 2017.(2)Field survey was conducted on the questionnaire survey of the value creation of the clients participating in the physical examination center.Result(1)The overall Cronbach’s alpha coefficient of the study design questionnaire was 0.937.The Cronbach’s alpha numerical interval of each variable dimension is[0.79-0.88],and the values of the system are all greater than 0.7 standard values;the KMO value is 0.907,(p=0.000).(2)Correlation analysis showed that the variables involved in motivation and participation in the process of behavior correlation coefficient between 0.600-0.723,showed that there was a significant correlation between the behavioral variables and participation;participation in the process of the correlation coefficient was 0.644-0.703,shown in the 0.001 level was significantly correlated.(3)The final test results showed that in the hypothesis of the relationship between measurement variables,except the rejection of the null hypothesis,the interaction factors positively affect the health management customers’ active participation in value creation,and the rest of the hypotheses are all established.ConclusionThe results show that social networking,interactive justice,personalized needs and perceived crisis and customer participation in value creating behavior have significant positive correlation,the value of the value creation process of behavior and health management of customer experience related positive health management;customer participation and customer value to create the value of experience satisfaction and loyalty have significant positive correlation.Based on the research results,the physical examination center should establish fair service consciousness;pay attention to the individual needs of customers;to build or improve the interactive feedback platform,promote the healthy and actively participate in the management of customer value to improve their health level and health knowledge,medical center can get satisfaction and customer loyalty.