The Study Of Yao Medical Culture Tourism

As the key drivers for creating employment and entrepreneurship and improving the export income and infrastructure construction,tourism has been increasingly paid much attention and been invested.Over the past 60 years,tourism has witnessed great multiple changes and continuous development,which has become the largest and fastest growing industry in the global economy.With the development of China’s health strategy,it urges Chinese people to pursue a better life towards individuation and health.Meanwhile,as the development and protection of China’s medical culture has attracted wide attention,thus medical tourism has developed rapidly.As a treasure gifted by Dayao Mountain,Yao Nationality Medicine culture(hereinafter referred to as Yao medicine)is the life spring of the Yao people.There are still many obstacles in theory and practice that have not been leaped,such as how should we integrate Yao’s the protection with the development of tourism scientifically and rationally so as to better benefit mankind;the evaluation index and feasibility of Yao’s medicine culture tourism resources and the market prospect of its products.It will embrace a bright future if the above obstacles could be overcome.To this end,the author focuses on the study of all the problems that need to be gradually solved in the course of the development of Yao medicine culture tourism.Firstly,the author made analysis of the survey,distribution and feasibility of Yao’s medicine culture resources in Jinxiu Yao Autonomous County.Secondly,from the perspective of the Demand side and supplier one,author did a further investigation of the features of its markets and tourists consumption behavior,the brand recognition pharmaceutical preference,consumption decision and amount,etc.Moreover,the author employed interview method to give an interview of Yao medical culture inheritor as well as experienced Yao’s medicated bath by herself.Thirdly,the author made a preliminary evaluation of Yao’s medicine culture tourism resources by using the expert evaluation and made a conclusion with combination of qualitative and quantitative methods.The main conclusions are presented as follows.Firstly,the participatory of Yao’s medicine culture tourism is the most important factor in it development.Secondly,it’s self-condition,the basis of resource development,determines whether the tourism resources is wealthy of being developed and how to develop them.Thirdly,the issues like traffic location conditions,policy guarantee,talent structure and publicity are the sustained problems in the development of Yao’s medicine culture tourism.Therefore,we must promote the design of Yao’s medicine culture tourism and enhance the construction of tourism infrastructure chains.