Under The New Media Era Of Brand How To Use Creative Interaction With Consumers

In the era of information explosion,the rut was destined to be eliminated,can no longer use the old method through consumers' hearts.When new media gradually become consumers curing part in life,the rise of new media operations and H5 advertising,to the understanding of consumers,the brand culture and technology together,make the core concept of brand better.New media makes advertising has many possibilities: real-time,spread to a wide range,huge impact,give a person leave deep impression easily.So,on the premise of the new media,with the help of the originality,the brand is gradually learn to use new ways to interact with consumers.Brand dissemination way not only the traditional mass media promotion,relying instead on side of interpersonal communication at any time.In order to form their own brand.This influence,once the explosion power is significant.