| The study of art films,which are an important part of the film industry,has not stopped since its inception.In the current market environment,art films have a low quality of overall content,low quality of films,low innovation and weak market competitiveness,which are the important obstacle of the existence and development of the art films.The network community has developed rapidly in the Internet era and has become an important place and platform for people to socialize and has developed in multiple industries,such as Autohome in car industry,Nonmin in agricultural,Damor in science and technology industry,Mtime in filmdom.It is penetrating at all levels of our country’s development.In the process of continuous improvement,the network community has played a great role in all walks of life.With the combination of network community and art films,the mature mode of network community is applied to the creation and development of Chinese art film in the most effective form,promoting the development of Chinese art films to a great extent.This thesis focuses on the development of art films in the network community.To interpret the marketing communication of art films at the macro level.The combination of art film and network community can make the production and marketing mode of art film change,forming various kinds of art film production platform project team and even enterprise.By using relevant principle of economics and communication,analyze the possibility of art films in the context of network community development,points out that the art film in the new way and new way of the current market environment,to summarize characteristics of art film in the network community spread marketing,establishing new propagation mode.The spread of art films in network communities can form new production modes of artistic films,generating new platforms and channels,and ultimately promote the healthy and sustainable development of Chinese art films. |
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