Visual Design And Research Of Personalized Brand Flower Shop In Chengdu

With the high development of information today,combined with the brand flower shop signs and the overall visual image design analysis in digital age,to explore the trend of brand flower shop signs and the visual image design,and by respectively of pattern,color,character,composing to analyze brand flower shop sign and visual image.After the flower shop space design and the visual image design are united.Inductive conclusion is that,nowadays information rapid development of the popularity in the internet age,let the overall visual image of the brand come into our view with multiple forms of media.In order to the trend of the times and the people’s aesthetic judgement,we should find the location about the scope of service and the object and build the brand image with the promote of brand value.This paper is elaborated by create brand visual image design related concepts to the flower shop.According to the investigation on consumer market research,and own brand ideas determine on the management concept of the17 brand florist,after the complete brand visual image of the flower shop are achieved.This paper puts the main focus on the unity of the flower shop’s temperament and the visualization of the market positioning,and adhered to individuality,creativity,the spirit of art and life philosophy.To distinguish their own characteristics with other brands florist,we should ensure the independence and irreplaceable ability of the flower shop in the market,and create their own brand visual image.Paper is combined with two successful cases of flower shop as the research object.To study significance of the 17 brands florist in people’s life and driving force about the flower art culture creative industry,let it become the banner of fashion flower art.