The Photography Advertisement Of Miss Dior Perfume Based On Post-feminism

The title of this design is "based on postmodern feminist Miss Dior perfume advertising photography",according to the Christian Dior brand requirements,to attract female consumers as the goal,the design of a group of postmodern feminist concept of Miss Dior perfume advertising series works to improve miss Dior visibility.The research report,in order to grasp the existing Miss Dior advertising positioning,to investigate the female perfume advertisement,through analyzing and contrasting the female images in these advertisements,found that the female images in these advertisements embody the gender equality,reject the order of male center differentiation,and avoid the postmodern feminist concept of gender antagonism.The research report,in order to understand the life concept of postmodern feminism,to investigate the life status of contemporary women,through collecting,combing,analyzing the equality view,sex view and marriage view in contemporary women’s life,finds that it embodies the postmodern feminist concept which is similar to Miss Dior advertisement,and thus determines the miss Dior The core of advertising,the contemporary concept of women’s life,postmodern feminism has an intrinsic relationship between the design performance of postmodern feminist female image to provide a basis.The theoretical research report is to grasp the philosophical idea of postmodern feminism,through a large number of books,literature on its connotation,focusing on its implication,the pursuit of gender equality of free feminism,the rejection of the male center of the differentiation of the order of radical feminism,to avoid the two-dollar antithesis of French feminism,these three main elements,Sorting out the traditional viewpoints and postmodern changes of the free feminism and radical feminism,we can get the female image features of postmodern feminist intelligence achievement,full of confidence and rationality,and provide theoretical support for the female image of postmodern feminism in this design.The design process emphasizes the female image of postmodern feminism accordingto the design,planning Miss Dior Perfume Advertising Photography program,combining the visual elements of the brand,the virtual three-dimensional scene design plus portrait photography to form the "discovery","Exploration","miracle","Start","Rise","Arrival"," New World,"Miss Dior" a total of eight advertising series of works,placed in the print media,highlighting the pioneering and timeless brand,derivative design Collection series,is a blue-sun technology performance Miss Dior product appearance of Still life photography,highlighting the true appearance of products and collection value.The design of the existing Miss Dior image and contemporary women’s life in the postmodern feminist concept as the basis,after the modern feminist theory as a guide to highlight the postmodern feminist female image characteristics of the personification Miss Dior,the launch will achieve the promotion Miss Dior visibility.