Research On Design Of Cultural And Creative Retail Terminals

With the diversified development of the global economy,the competition for comprehensive national strength among countries has become more and more intense.Especially the competition of cultural soft power is more fierce.The cultural and creative industries,which basing on cultural content and focusing on the creative thinking.have begun to enter people’s field of vision as an industry type of innovative industrial economy.They also have developed rapidly under the impetus of economic globalization at while.The standards of living have been continuously improved under the high speed economic development’s background.Yet the transformation of consumer demand of is taking place:the transformation from traditional material functions to the needs of spiritual culture.Today’s cultural and creative retail terminals are reinterpreting fashion and fashion with a new terminal space.This paper integrates the cultural and creative retail terminals with cultural creativity as the core and culture-creative products as the carrier,and proposes the concept of “cultural consumption and experiential shopping”.The article starts with cultural creativity and the concept of cultural creative products,beginning with a description of the consumer groups and their types of cultural and creative retail terminals.Then,according to the types of retail terminals,the visual input of cultural elements,the interactive experience of cultural interaction,and the immersive exhibition atmosphere are three aspects.A detailed study of the exhibition design of cultural and creative retail terminals was conducted.A detailed case study was conducted to find out the specific design methods and approaches for exhibition development.In order to experience and practice this design approach,search for the potential demand of consume in the retail terminal,this article will use the A museum as a practical case at last,perfects the form,method and mode of the exhibition design of the cultural and creative retail terminal,and applies the previously obtained theory and method.