The Application And Research Of Animal Cartoon Image In The Brand Design Of Children's Educational Institutions

With the rapid development and progress of social economy,children's education has become a topic of universal concern.Cartoon image as a popular art form,into our life,deeply loved by children and in line with the aesthetic needs of adults.In the brand image design of children's educational institutions have anthropomorphic animal cartoon image,humorous,vivid and exaggerated and simple features,and has easy identification and artistic unity,interesting and distinctive personality characteristics of unity,nationality and the times of unity of advantages,which wins the audience's favor and love.This paper sums up and analyzes the cases of brand image design of children's educational institutions,and summarizes the characteristics and advantages of animal cartoon images in three aspects: artistic language,commercial value and spiritual connotation.It provides theoretical support for brand image design of children education institutions.From the angle of artistic language,it is put forward that circle is an effective form of expressing childlike interest,and colorful colors convey joy and emotion.Secondly,in the expression of commercial value,the animal cartoon image highlights its propagandizing advantages in the dynamic transmission of commercial value.Animal cartoon image is easy to construct derivative industry chain;finally,in the spirit of connotation,the animal cartoon image conveys friendly,open and inclusive feelings,and conveys the values of love and hope.The research on this subject not only can reflect the artistic value and economic value of animal cartoon image,but also can better serve the brands of children's education,enriching the cultural industry of our country as well as strengthening the image strength of the national brands and the comprehensive strength of our country.