| The visual image design is one of the main research directions of visual communication and related professional,which is a kind of practical application design that combines the graphic composition basis,color composition basis,three-dimensional composition basis and design object of visual communication profession.namely a practical application of graphic design theory.The visual image design has been widely used in the designs like the design of visual identification system,guide design,packaging design,illustration design,UI design,which is a necessary means of promotion and publicity.Chaohu City is my hometown which is mostly familiar to me.At the same time,it is also a beautiful small city with beautiful mountains and rivers,which locates in the northeast corner of Chaohu Lake,which is a bright pearl in the lake area.The landscape is beautiful and natural resources are rich.The three treasures in Chaohu lake: silver fish,white shrimp and crab have been well sold at home and abroad.The peony on silver mountain has a history of thousands of years.Ziwei cave is like a hidden land;Zhong ancient temple overlooks the Laoshan island.The natural hot spring area is a perfect place for living.In this city,there are not only Han dynasty tombs museum on Fangwang hill which can reflect the civilization history with thousands of years,but also former residences of patriotic generals Zhangzhi Zhong,Feng Yuxiang and Li Kenong and the birthplace of Fan Zeng.Chaohu has a long history and has undergone the region adjustment to restore the original appearance of a small waterfront city.Not only GDP has been rising,but also won the title of national characteristic city and national civilized city,and started to build a characteristic town.Under such a background of development,the importance of urban image design will more prominent,a unified visual image is conducive to the city’s future publicity and development.Based on my research and visit to Chaohu’s humanistic history and local characteristics,we design the visual image of Chaohu based on the theoretical research of visual design,in order to play a certain role in promoting the future development of Chaohu.The visual image design of Chaohu includes two major parts,that is the logo and the poster and illustration.The simple and modern logo is suitable for all kinds of extended applications.The illustrations are divided into three series:Chaohu for playing,for eating,and for speaking.From the respective perspective of eating,drinking,playing,entertaining and dialect,produced flat series of illustrations and rough handwritten dialect characters,combining with the application of logo.The overall visual effect has a strong sense of modernity,lively and colorful forms,which has a strong application extension. |