The Effects Of Psychological Distance And Responsibility Judgement On The Helping Behavior Online

Internet technology has brought rapid changes to the modern society,which has greatly changed the way people live.In addition to enjoying more convenient services through the Internet,people can get the help they need by publishing online messages,which are most typical of the "easy money" that has sprung up in recent years.Internet has greatly expanded the scope of people’s help,across time,space,and different relationships,by increasing the probability of the spread of information,to give their help as much as possible.The network changes the psychological distance between individuals,however,psychological distance is not the only factor influencing the behavior of the network.When the psychological distance is very close,the emergence of the attribution of responsibility can make the implementation result of the helping behavior change a lot.To explore the influence factors of helping behavior under the network environment,the influence mechanism between the variables,this study explains the level theory,based on the theory of attribution theory,experimental design of four(2-by-2)subjects on psychological distance,the influence of responsibility attribution to network helping behavior were discussed.Results are:(1)In terms of the amount of contributions,the main effect of time distance and liability attribution is significant but there is no interaction.In the input response,the main effect of the attribution is significant.In the length of reading information,the main effect of time distance is significant.(2)In terms of the amount of donations,the main effect of space distance is significant and liability attribution is not significant,and there is no interaction.In the input response,the main effect of the attribution is significant.In the length of reading information,the space distance is not significant,and the main effect of the attribution of responsibility is significant.(3)In terms of the amount of donation,the main effect of social distance is significant,and the interaction between social distance and liability attribution is significant.In the input response,the main effect of social distance and liability attribution is not significant.In the length of reading information,the main effect of social distance is significant.(4)In terms of the amount of donation,the main effect of probability distance is significant,while liability attribution is not significant,and there is interaction between them.In the input response,the probability distance and the interaction effect of the responsibility attribution are significant.In terms of length of reading information,the main effect of probability distance and responsibility attribution is not significant,and there is no interaction.