On The Reconstruction Of Common Meaning In Chinese Commercial Film In The New Century

Since the new century,on the one hand,in the domestic context of increasing social differentiation,the appearance of disparities in interests,and the hidden dangers of social stability,the significance of the commonality of meanings has become increasingly prominent.On the other hand,under the influence of the world’s modern context and the principle of market economy,the original common meaning has encountered difficulties.In the face of the impact of globalization,the invasion of European and American soft culture,domestic ideology,ethics,and value orientation have become increasingly diversified.It provided new space for the revival of the film,and reformed the original ideology,ethics,and value orientation to complete a "reconstruction."The object of this paper is the text of Chinese commercial film in the new century.By analyzing its expressions of common meanings,we examine whether the commercial films in the new century are to understand and reconstruct the original "common meaning." In order to highlight the change and invariability of the "common meaning," we will also choose the film texts before the new century as a comparison.This article mainly uses the text analysis method and the literature analysis method,combined with its generational context,analyzes what kind of appeal and approval the movie embodies,and explores the deep meaning behind the movie narrative.The selected movie texts,on the basis of reflecting reality,are also constructing what kind of "real-life scene," or what kind of new common meaning is being created.Analyze the impact of the reshaping of “common meaning” in the context of social transformation,whether it is deepening or weakening.When commercial films have become the main force of the Chinese film market,it is necessary to study the influence of the reconstructed "common meaning" and then analyze the pros and cons.This article begins with the topic of the individual’s search for his own role,the search for the living condition of the group,and the transfer of the living space,and more powerfully outlines his argument for the research object.The argumentation structure of this article will be established from the four levels of self,society,culture,and national identity,and analyze the deconstruction and reconstruction of common meanings of Chinese commercial films in the four levels since the new century.The first chapter is the introduction.The second chapter studies the history from the perspective of how the construction of the New China to the new century before the construction of the common meaning of other types of films.The third chapter analyzes how the Chinese commercial film deconstructs and reconstructs the traditional meaning since the new century.The fourth chapter studies the impact of the reconstructed meaning dissemination on modern social life,and then puts forward its own suggestions.By analyzing the construction and reconstruction of the "common meaning" of Chinese commercial films,it is concluded that it has a positive and negative influence on modern society.The influence of positive correlation is reflected in: moral purification and multiple themes.The specific explanation is that the more cultural views of Yuan have replaced the moral themes in Chinese films,and that the traditional moral ethics and the films that reveal social moral defects complement each other,replacing the “anxiety of moral crisis” in the meaning of Chinese commercial film texts."The moral idealism is optimistic." People pay more attention to the realization of self-worth and emphasis on personal value,and increase the awareness of value subjectivity.The influence of negative correlation is reflected in: lack of value judgment,biased towards display of sensory entertainment,and weakening the reconstruction of common meaning.