Brand Creative Design Of "Shanghai Vegetarian"

Shanghai vegetarianism Technology Co.,Ltd.is a new O2 O food take-out company mainly sells vegetarian foods online.Mainly provide a variety of vegetarian salads and drinks.In the concept of the brand,they do not only advocate that eating vegetarian foods are helpful to people’s health,but also pay more attention to the emotional impact of vegetarianism on people’s hearts.Because it is a take-out fast-selling product,the main design of the brand is the packaging of the take-out product.Therefore,this article mainly records the author’s analysis of the general status of the market takeaway packaging and the analysis of successful cases of the takeout packaging,to determine their own design direction and constantly perfect and improve their own take-away packaging design.Finally the author use a combination of hand-drawn graphics and some abstract geometric shapes to design a set of new Chinese-style vegetarian takeaway packaging designs.The main content of this creation is the subject of vegetarian take-out packaging.Along with continuous design exploration,the “shape” and “meaning” of vegetarian diet and Zen culture are finally integrated,and the figurative and abstract ideas of these two elements are translated into shapes,colors,layouts,and structures and reflected in it’s package.