Discrimination And Analyse Of Genre On Shenguai Film

At the beginning of this new century,in the face of the globalization and commercialization of the films,costume film started from Hero.Shooting up to the highlight of the Chinese film,which came to an all-round shift and blowed open the era of domestically-made commercial film with the structural reform of film,marketization and cinemas.Following this,the costume films like House of Flying Daggers,the Promise,the Myth,the Banquet,Curse of the Golden Flower appeared one by one.However,due to the single model,audience have had aesthetic fatigue and oversea film market has shunk gradually,which made costume films replaced by ShenGuai Film successfully in recent decade,becoming the staple of the Chinese commercial films now.Under the background of diversified development,the series of ShenGuai Film such as Pilgrimage to the west,Ghost stories,Judge Dee as well as Monster Hunt,the Mermaid,chronicles of the ghostly tribe,the Great Wall,the Thousand Faces of Dunjia and so on,emerged one after another,which was loved by the audience,and crowned the domestic box office many times.In recent years,ShenGuai Film’s hot showing and diversified development has shown a clearer and more intact type building awareness.But now dispute remains over the definition of this film in academical,industrial and marking circle.The conceptions such as Magical Fantasy Film,Fantasy Film sprung into existence,making the unique typological,historical and cultural characteristics beyond recognition,let alone the boundary of this type.This paper will attempt to the chaos of this conception.It will try to define the history of ShenGuai Film as well as its connotation and denotation of development in terms of cultural basis and historical development of the native films.It will make a thorough and deep-going study into its core evolution and characteristics.Starting with its narrative connotation,this paper will analyze the unique narrative materials of ShenGuai Films and inner spirit,conclude the diversity of its characters and image style,and then make a conclusion of ShenGuai IP series and ShenGuai Subtypes in the development of new century ShenGuai Film.It will also analyse the expansion of its business,operating mode and dilemma in the background of hot showing.Finally,This paper will interpret the significance of its construction and development to reveal the strategic significance as the cornerstone,created by the native extraordinary type,becoming a silver bullet of external competition.