Study On The Relationships Among Tourism Attraction,Tourists’ Satisfaction And Place Attachment Of Cultural And Creative Park

In recent years,under the influence of the rapid development of cultural and creative industries and the policy of "back two enter three," many cultural and creative parks have emerged in Guangzhou.They have been transformed from old industrial sites and old industrial buildings which attract a large number of tourists to visit and become a hot new city tourism attraction.This paper selects Guangzhou’s most representative cultural and creative parks,Redtory cultural and creative parks as the research object,based on the tourism attraction,place attachment and tourist satisfaction theory,building a tourism attraction scale,a place attachment scale and a tourist satisfaction scale according to the characteristics of Guangzhou cultural and creative parks,exploring the tourist attraction dimensions of Guangzhou cultural and creative parks,and further analyzing the relationship between tourism attraction,place attachment and tourist satisfaction.In this paper,SPSS was used to analysis 366 surveys samples to carry out reliability,validity and exploratory factors analysis,and we draw four common dimensions of tourism attraction of Guangzhou Redtory cultural and creative parks.Secondly,AMOS was used to construct the structural equation model of tourism attraction and two dimensions in place attachment and tourist satisfaction,analysis the correlation between the three main factors.The research shows that tourism attraction in Guangzhou cultural and creative parks includes four dimensions of cultural landscape and creative activities,supporting facilities,planning and layout,external influence factors and tourism destination’s convenience.Tourism attraction can directly and significantly affect tourist satisfaction.Tourism attraction can influence place attachment directly,which the influence on place dependence is more significant,and tourist satisfaction can influence directly,which the influence on place identity is more significant.Place dependence affects place identity significantly.Tourist satisfaction plays a part of intermediary role between tourism attraction and place attachment.