Research On Harbin Urban Visual Image Design Strategy Under New Media Environment

With the rapid development of the city,in shaping the economic progress at the same time to shape and spread a good image of the city at all levels of the development of the city has become increasingly important.In the context of large data support,Internet-based multimedia technology applications have become a huge platform for interactive publishing and dissemination of information,and gradually evolved into a new art media form.Based on the relevant t heoretical research of new media and visual image at home and abroad,this paper points out the problems in the design of urban visual image,and combines the new media with the urban visual image to summarize the specific Can enhance the visual image of the guiding strategy.Optimize the overall visual image of Harbin city,and provide practical guidance.This paper summarizes the background of the development of various cities’ visual image and the development of new media in the Internet age.Combining t he visual influence and psychological perception of urban space,the essay bases the current research environment at domestic and global,and determines the research method of this paper.Through the literature research,questionnaires,field research and other methods to support the views of the article.This paper analyzes the urban and cultural factors and the layout of urban space in Harbin,and puts forward the principle of interactive design of new media in Harbin city visual image.Finally,it summarizes the design strategy of new media in Harbin city visual image.There are four strategies,including the overall strategy of new media application in urban visual image,the application strategy of new media in Harbin city public space(The strategy includes the design of Harbin urban road space visual image design,urban waterfront space,urban node space,urban image visual design),as well as the new media communication system platform application strategy(Including the city logo in Harbin,city guide system,city publicity home page and network platform)and the city public facilities in the application strategy.The visual image studied in this paper is different from the visual image of the past,but is based on the ontology of the spatial environment.It is hoped that through the systematic study of the application of new media in the urban visual image of Harbin,it will provide relevant strategies and valuable reference for the design,In order to improve the city visual image in Harbin,which can meets people needs,while enhancing the public awareness of the city and a sense of belonging,and how to improve the harmonious and positive development of Harbin urban environment.