The Application And Study On Series Of Visual Image Design Of "Moo Moo Yogurt" Brand

In today’s society,with the improvement of the standard of living,people pay more and more attention to health and quality,and yogurt has become a necessary drink in life.With the development of the market economy and the brand of yogurt,the brand competition in the yogurt industry is becoming more and more intense.Subdivision of yogurt consumption group,young people are the main,and women more than men.Brand has become an important part of consumers’ attention,and they attach great importance to brand quality and concept.Nowadays,the development mode of yogurt products is different.A few brand design systems are more perfect,a lot of brand problems are prominent,and can not effectively publicize the brand culture idea.Therefore,it is particularly important to design a brand image design with new era highlights and visual characteristics.In recent years,yogurt brand vision system to consumers "special feelings" has a direct impact on the degree of their products favored by consumers,and to further strengthen the consumer awareness of the meaning of the yogurt,products bring more new ideas to the visual novel,has become a new requirement in the new era of brand image design performance.In view of this,the visual image design of the yogurt brand has more changes in the new era.This paper first analyzes the background of yogurt industry and the popular psychological appeals of yogurt products,integrates the system design thinking,studies the characteristics of its brand image,and formulates research themes and methods,and establishes the design idea of the project.Secondly,based on the analysis of domestic yogurt brand market and several famous brands of yogurt brand image,the design style is selected to establish the research basis.A new small yogurt workshop excavated,with young people(especially young women)philosophy of life and feeling as the starting point,the integration of these people’s creativity and style,and the trend of brand design,designed to resonate with them,to build a bridge for brand interaction.Finally,the design scheme is discussed in detail.With modern and simple visual forms,the spirit of the brand is expressed through a unified and rich visual system.Different from the previous commercial design in the market,the whole design is vivid and interesting,with a sense of vitality and the sense of the times.In combination with market analysis and brand research,the design content is enriched and the design elements are refined.Through logo,brand slogans,auxiliary graphics,theme words,labels,yogurt packaging,derivatives design,express relaxed and story design concept--"wake up your new life driving force." Combining the design connotation of the new fashion trend and the healthy and lively color,the work truly reflects the new desire of the young people.We create visual image works that enhance the audience’s visual power and brand influence,and strive to stand out in the same brand image,making this plan a new highlight in the field design.