Research On The Visual Image Design Of The Original Ancient Style Jewelry Brand Huamo

In today’s society,Chinese traditional jewelry has experienced thousands of years of development and innovation.It represents more than just jewelry.It also reflects many other aspects.It is one of the channels for us to unveil the historical veil.To see traditional Chinese jewelry in modern times is not only the beauty of it,but also the culture behind it and the precipitation in the long history.With the revival of Chinese traditional culture and the rise of Hanfu movement,Chinese traditional jewelry has gradually entered the public’s field of vision.How to combine the commercial propaganda of Chinese traditional jewelry brand with modern design aesthetic and design methods can better reflect the Chinese traditional culture,and now it is a new design research topic.The research on the Visual Image Design of the original ancient style jewelry brand Huamo is an active exploration and attempt.Through the extraction of Chinese traditional culture elements and the observation and research of the Huamo brand products,based on the design style of the simplified and oriental charm,this paper tries to make a new exploration on the embodiment of Chinese traditional culture in the modern visual image design.In the element performance,the hand painted expression is used,and the design is combined with the modern simplified design to make people more clearly and clearly feel the charm of Chinese traditional culture and handmade traditional jewelry.This article mainly expounds the conversion process from text to visual image,and then to design product.