Identification And Application Of Town Image Based On Regional Culture

In the long history of Chinese civilization,towns can be said to be the source of most excellent regional culture.In recent years,the process of urbanization in China has been developing rapidly.The image building of towns is related to the development of regional culture,education and economy.Based on the present situation,the urban image is created to meet the urgent needs of the sustainable development of cities and towns.This demand is beneficial to the development of urban tourism industry,expansion of investment and quality of life and so on.Regional culture is the core value embodiment of town image design,which needs to be fully excavated and refined.The purpose is to determine the trend of urban civilization construction and the development concept of future towns,and lay a theoretical foundation for the establishment of town image recognition system.Since the eighteen Party of the party,the Party Central Committee has analyzed the development situation of urbanization and deployed the new urbanization with strategic and global positions,and put forward the general requirements and main tasks to promote urbanization in the future,and provide ideological guide for the more stable and better development of urbanization.Shaping a good image of a town is related to the future and destiny of the town.It is an urgent problem for China to build a harmonious socialist society.This article includes five chapters,the introduction,the text and the conclusion.The first chapter expounds the background,purpose and significance of the research,the status of the theoretical research on urban image recognition at home and abroad,and the definition of related concepts.The second and third chapters focus on the soft strength of regional culture which can not be ignored in the process of urban development.Through related literature review and field investigation,it searches for first-hand information,sums up the role and principles of regional culture in the identification of urban image,and combines the CIS phase theory,communication,psychology and other methods.The fourth chapter contrasts and analyzes the image construction strategy of the Tang Cliff town and the Chinese Linjun culture under the culture of Tang Ya Tusi,and summarizes the methods and problems that need to be reconsidered in the process of urban image recognition and construction.It provides a reference for the image recognition construction of Lishan town.Finally,the fifth chapter,through a case study,illustrates the creative practice of image recognition in Li Shan town,which is under the culture of Yan Di.Through field investigation and field visits,it analyzes the historical evolution,geographical location,image construction,image positioning,natural environment and Yan Di cultural elements,and reveals the process of urban development.The role of regional culture,and by studying the important status of Yan Di culture in the image recognition of Li Shan town,put forward specific strategies and solutions for local people's actual needs,including the overall framework and specific design methods of the CIS system in Li Shan town.Combining theory with practice,we strive to demonstrate the importance of regional culture in town image recognition in a comprehensive,comprehensive and detailed way.In general,through exploring the inner relationship in the urban image design,this article tries to build the urban brand image with regional cultural characteristics,and provides reference for the construction of similar urban image recognition,and also conforms to the construction of a harmonious society and the strategy of the new urbanization.