The Application Of Design Sketching Techniques In Poster Design

Sketch is the basis of plastic arts,is the use of a single color lines or light and shade depicting the shape,proportion,structure,volume,space and texture.Sketch includes two major categories of traditional sketch and design sketch.Design sketch is to design artistic activities for the purpose,according to the rules of the sketch design and design needs of the art painted by the monochrome painting,is the basis of design modeling.Design sketch is not only a model of creative thinking,but also a process of perfecting creative ideas.It integrates ideas and artistic expressions and disseminates its design concepts and creative ideas.Contemporary society is a fast-food culture,people are stressing "fast food." Design sketch the way of observation,way of thinking is a form and in,discover the inner structure of things means.Too straightforward design image is not easy to attract people’s attention,this simplified and abstraction of the designer’s point line elements,the poster design with a refreshing,never forget the function.Design sketch in graphic design is an important component.Most of the books in view are based on the design of sketches as the basis for graphic design as the point of view,but the design sketch in the significance of graphic design is rarely involved.In this thesis,I started from the origin of the sketch to point out the difference between the two sketches through sketches,and I made a new understanding of the design sketches to understand its new meaning.When I re-recognize the design sketch,I again analyze the basic elements of the design sketch-point,line,surface,to understand his relationship in the design.Then,through the application of design sketches in the design process,it is explored where the design sketches are the most appropriate.After a complete re-understanding of the design sketches,we can find out the benefits of the design sketches.