Design Research Of Dynamic Graphics In Brand Image

The project is to explore the application of dynamic graphics in everyday commodity brand image design,and prepres to the self-designed brand "supin · prepres" as an example.Daily necessities refer to products with daily necessities or habitual demands,which are widely applied in daily life,have great market potential and complex structure of consumer groups.At present,the importance of brand image design has gradually attracted the attention of enterprises.Compared with the fixed traditional brand image system,a single design mode,lively personality and dynamic brand visual image can attract more consumers' attention.The network media promotes the development of dynamic graphics and enriches the brand visual image design system.According to the demand survey,this project takes the brand image design of daily use products as the research object,and applies the relevant theoretical research of dynamic graphic design to the brand image design.Demand survey report,mainly divided into commodity market research and consumer demand survey two parts.Due to the low unit price of daily necessities and the small embellishment,many enterprises do not pay enough attention to the brand image design,resulting in the brand image is not standardized,not sys tematic,it is difficult to continue to promote.Now such as ikea,muji and other foreign brands in the domestic market has a greater visibility,in addition to some domestic has been deeply popular classic brands,many brands are still facing competitive pressure.In the survey,it was found that domestic enterprises such as 100% cotton era formed a certain degree of loyalty in the minds of consumers with its high-quality products and standardized brand image.Watsons continuously updated the brand image according to the trend of The Times,which showed that domestic enterprises attached more and more importance to brand image design.According to the content of the project,it is necessary to conduct a survey on the consumer groups of daily products,summarize the characteristics of consumers' living habits and consumption patterns by means of online questionnaire survey,and find out the design style that consumers prefer.The author believes that because consumers rely on shopping network,brand image des ign should pay attention to the promotion of network channels."Graphic dynamic" has become the trend of brand visual graphic design,more able to attract consumers.Therefore,the application cases of dynamic graphics in brand visual image are analyzed and studied to find out the design ideas and methods of dynamic graphics in daily necessities brand image.Literature research report,according to the design direction proposed by the demand survey and the requirements of the design and creation content of this topic,combined with the research conclusion of daily products,the literature theory of brand image design and dynamic graphic design is studied.Starting from the basic concept and design elements of dynamic graphics,the method of dynamic graphics design is mastered.This paper discusses the relationship between dynamic graphic design and brand image design,and analyzes the feasibility of dynamic graphic design in daily necessities brand image.Design practice report,according to the objectives and requirements of this project and theoretical research results,the design practice to make specific elaboration.Determine the brand concept and positioning according to the common use places,common functions and consumer preferences of daily products.Daily use products are mainly used in the home life,so in the shaping of brand image to create a home life atmosphere,from the common appearance of daily use products to extract graphic elements,and try a variety of combinations.The use function of daily use products is mainly to receive and clean,so in the dynamic effect design to "messy to neat" as the concept,shaping flexible and full of personality brand image.