| The research object of this article is Dongchangfu traditional drama New Year pictures in Liaocheng,Shandong.The development of Dongchangfu traditional wood engraving New Year pictures was once one of the treasures of Shandong folk art,and has a certain influence in the Chinese New Year pictures industry.But now there are signs that people are gradually fading out of sight.How can this treasure of Shandong traditional folk culture be effectively protected,inherited,developed and innovated at present is a difficult problem we are currently facing.Dongchangfu’s traditional dramatic New Year pictures with traditional folk characteristics can no longer meet the cultural and market needs of modern people.Especially in today’s rapidly developing modern society,the impact of the development of cultural transformation on traditional Chinese folk art is more serious.Moreover,the instability of traditional folk art craftsmen’s economic income has forced modern New Year pictures craftsmen to pursue economic benefits and give up the production of traditional Dongchangfu drama New Year pictures.The traditional way of communication does not adapt to the changes in the modern market and so on,which makes Dongchangfu drama New Year pictures unable to have a long foothold in the modern folk art market.Only by deeply digging the connotation of Dongchangfu’s traditional drama New Year pictures can their cultural attraction be enhanced.Based on the rich historical and folk cultural background of Dongchangfu’s drama New Year pictures and their creative sources,this paper studies the folk artistic characteristics of Dongchangfu’s drama New Year pictures,the development mode of Dongchangfu’s drama New Year pictures,the development difficulties of Dongchangfu’s drama New Year pictures,the art market of Dongchangfu’s drama New Year pictures,and the communication channels of Dongchangfu’s drama New Year pictures.This paper puts forward a relatively perfect inheritance and development strategy for the inheritance and development of Dongchangfu traditional drama New Year pictures.In order to complete the inheritance and protection of Dongchangfu drama New Year pictures and innovate and develop them,it will inject new vitality into the sustainable development of Dongchangfu drama New Year pictures.The first chapter is introduction.The second chapter studies the historical background of the formation of Dongchangfu traditional dramatic New Year pictures,mainly analyzing the Beijing-Hangzhou Grand Canal,modeling features,forms of expression,etc.The third chapter is to analyze the development dilemma of Dongchangfu traditional drama New Year pictures,and further put forward the development problems of Dongchangfu traditional drama New Year pictures.The fourth chapter analyzes the inheritance and development of Liaocheng Dongchangfu traditional drama New Year pictures,and seeks solutions,puts forward some suggestions on its inheritance and development,and summarizes the methods and approaches. |