Visual Design Of College WeChat Public Number Based On CIS

With the continuous reform of the education system,the competition between universities is becoming increasingly fierce.Many colleges and universities expect to increase their competitive advantage in the education market through the establishment and promotion of university brand image.The brand promotion of colleges and universities is an indispensable part of the university brand strategy.Under the rapid development of the WeChat public platform,major colleges and universities gradually began to establish their own self-media for the promotion and promotion of college image.As a new darling of college brand promotion,the WeChat public number of colleges and universities is gradually occupying a new position of college brand promotion.Through the WeChat public account of colleges and universities,we can establish a two-way communication relationship between the school and the target audience,so that the public inside and outside the university can have a sense of identity and common values.Colleges and universities can also use the self-media to strengthen the construction of university brand connotation.At present,there are still various problems in the construction of the WeChat public number in colleges and universities.Based on the background of the research field and the analysis of the status quo at home and abroad,this paper takes the image recognition as the starting point,explores the development direction of the WeChat public number visual design,and provides strategies for the visual design of the WeChat public account.And methods.The first part is the background,research purpose and significance of the topic,the research status at home and abroad,and the research content and research methods used in this paper.The second part explores the design of WeChat public number by summarizing the visual design features of WeChat public number.The third part analyzes the visual performance characteristics of the WeChat public account,and analyzes the principles,methods and practical application of the WeChat public number visual design from the perspective of image recognition system.Finally,according to the summary of the college WeChat public number design strategy,put it into Hubei University of Technology for example demonstration.With the WeChat public number as the visual carrier,combined with the research conclusions of the student user group of Hubei University of Technology,the rationality of the construction and the feasibility of the design strategy were verified.The significance of this paper is based on the theory of image recognition system.From the perspective of design,this paper analyzes how the university should apply the WeChat public platform to spread the brand image in the era of media,and then expand and further shape its image recognition system to explore the WeChat publicity.No.’s visual design strategy,and through the design practice to demonstrate the visual performance strategy of the WeChat public number.