Reasearch On The Manner Of Experiencing And On The Design Of Popular Science Picture Book Reading Under The Background Of Digitization

Popular science is a spiritual activity that spreads scientific knowledge and promotes science and culture to the masses.The obvious features of popular science pictures that are different from other kinds of picture books are more scientific and knowledge-transfer.Popular science readings are characterized by a combination of scientific and literary features.According to the different reading populations,the requirements for popular science readings are also different.Driven by the development of the commercial market,the contents and presentations of the picture books should also conform to the market development trend,meet the needs of secular life,maximize the benefits,and the science reading materials also have the characteristics of combining science and literacy.How to make the mass consumer culture of this kind of picture book meet the needs of commercial interests and benefit the development of spiritual civilization,establish the trust relationship between readers and the contents conveyed,and satisfy the demand with reasonable value orientation are two pairs of contradictions that need to resolved.With the advent of the new media era,under the background of the continuous development of digitalization,media innovation has brought about a change in reading style,and electronic picture books and dynamic picture books have emerged.Compared with the traditional books which have static image presentation methods,the electronic dynamic picture books bring more possibilities,enhance the readers’ participation,and are products of the development of the times.