| Since the 20 th century,the film has been used by the government as an important medium for propagating and reforming the nation.After the political power in 1949,the new regime incorporated the film industry into the government-managed business,comprehensively transformed the film industry and employees,received and established a number of film production agencies,and gradually established a nationwide film distribution and screening network.The film has become one of the tools to promote national policies,coordinate various political movements,and transform people’s ideas.With regard to the history of contemporary Chinese cinema since 1949,there has been a lot of research in the academic world,including film and politics,film and ideology,film literature creation and production,and film distribution system.However,as the grassroots film team at the end of the film distribution,it has not received the attention of the academic circles.In this paper,from the 1950 s to the 1960 s,the cost of government publicity and education was discussed in depth through the investigation of the practice and management of the film team in Jingzhou,Hubei Province.This paper finds that the government uses the modern technology of film to transfer most of the mission costs to the grassroots society,thus completing the “low-cost mission”,which is the place where the film team is most different from other missionary tools such as the troupe;in the practice of screening,the grassroots film The team has a "screening boundary." When the state subsidies are insufficient and the grassroots organizations are financially tight,the film team can only be confined to the towns and cannot penetrate the countryside.In addition,the film team still has a “benefit boundary”.The advantage of highly planned management is that it allows the film to penetrate the countryside in a relatively short period of time.However,this management method is “high cost,poor quality,and low efficiency”,resulting in long-term improvement of work efficiency. |