A Study On The Image Of Advertising Localization

The development and spread of Chinese national cultural spirit is an important part of Chinese cultural construction and development.In recent years,the state has emphasized the guiding ideology of "cultural self-confidence",and pointed out the importance of developing national culture.The image of mainland China TV advertising,both the Chinese nation's outstanding cultural spirit,but also in the form of visual communication to the audience,it is to carry forward the national spirit,a good carrier of national culture.However,only a thorough study of the evolution of Chinese mainland TV advertisement localization image,the evolution and the law,in order to better detect face at this stage of its development,a more accurate question solution and innovation strategy.The issue of the use of design,advertising,communication and other disciplines of knowledge,combined with the literature research method and case analysis method to study Chinese mainland TV advertisement localization in the evolution process of image features,the problems encountered at this stage,and put forward solutions and innovation strategy.The evolution of the localization image of TV advertisements in mainland China with three stages of development: First,the localization of the image in the early stages of development,with rough and simple narrative features;Second,the localization of the image in the development of the transition period,the beginning of the design and co-ordination of visual design,with the warmth of visual features;Third,the localization image in the new era,its visual design focus on the promotion of national cultural spirit and the embodiment of humanistic care.In the process of the research on the evolution of the image of Chinese TV advertising in mainland China,two problems are found: First,the impact of the Internet culture and the Internet to the mainland TV advertising localization image;Second,the impact of foreign culture and foreign images on the image design.Finally,from the point of view of cultural fusion and image design integration,the paper puts forward the innovation strategy of mainland TV advertising localization image.In addition,from creating high-quality television advertising images,explore the localization two angles of television advertising image localization development gap in the market,we put forward a Chinese mainland TV advertisement localization image development strategy innovation.To sum up,only the study of the evolution of the image of the process of localization,in order to find the basic features and problems at the present stage,to find the further development of the innovation strategy from the characteristics and problems,in order to ensure the image localization of television advertising as a carrier of communication China native cultural spirit,will not disappear in the public view,and constantly optimize the development,contribute to enhance cultural self-confidence,Chinese cultural soft power.