The "Smell" Of "Along The River During He Qingming Festival"-Analysis Of The Design Of The Olfactory Experience

Based on the physiological and psychological characteristics of olfaction,this paper firstly expounds the characteristics of olfactory action on human beings,and further demonstrates the close relationship between olfaction and aesthetics,thus exploring the exploration of unique olfactory feelings and bringing the olfactory experience design beyond the plane to the public.Then from the field of marketing,olfactory visualization and artistic creation,analyze the classic case of olfactory experience design,and sort out the methods and modes of olfactory experience design.Finally,the representative works of Chinese traditional genre paintings,"the riverside scene at qingming festival",was selected.From the perspective of olfactory experience design,the unique and olfactory experience was used to interpret the rich and diverse historical culture contained in " along the river during the qingming festival " and establish the public.The multiple experience dimensions and information connection points between the “along the river during the qingming festival” to create a new,deep and three-dimensional experience communication,so that the Chinese “smell” road contained in it can be revealed,enlarged and presented more clearly.The interesting,immersive olfactory experience design works create a “along the river during the qingming festival” with a unique Chinese “smell”.