Chinese Microfilm Overseas Communication Research

As a new type of film and television culture,micro-movies are increasingly recognized and sought after by the public.In recent years,the development of China’s micro-film has shown a strong trend,not only in the quantity and quality has made great progress,but also achieved significant capital gains.In the context of globalization,cultural exchanges and the soft cultural strength of various countries are in a very important position.How to use the new image narrative methods and advanced technology dissemination methods to enhance the global competitiveness of Chinese culture in cross-cultural communication in the context of globalization has become a very important issue.At present,there are few studies on the overseas transmission of microfilms at home and abroad.The research in the field of foreign micro-movies is mostly about case studies and analysis of international dissemination of online video and movies.In domestic research,many micro-movies are confined to the domestic perspective of communication.In addition,there are a few studies on the direction of international communication.More attention has been paid to movies,and there has been a lack of systematic and in-depth discussion on the overseas audience and mode of communication of Chinese microfilms.This research attempted to analyze and discuss the status quo of the overseas distribution of Chinese microfilms,and applied the related theories of communication science and journalism,combined with the data analysis of questionnaire surveys,to analyze the characteristics of overseas distribution of Chinese microfilm audiences,and to analyze China MicroThe development process and laws of the film clarifies the overseas development status of China’s microfilm,investigates the artistic features of China’s microfilm and its operating mechanism in the process of overseas dissemination,uses overseas audience as the main body,and conducts research through data research and portraits of overseas microfilm users.Investigate the current status and problems of the external distribution of Chinese microfilms and explore the law,in order to make reasonable predictions and assessments for the future development of the overseas dissemination of microfilms in China,and propose operability optimization for the current problems in China’s microfilms.The strategy provides a reference for the better development of overseas distribution of Chinese microfilms.