McDonald’s And Locality:A Study On The Development Of Urban Historic And Cultural Tourism Products

With the development of China’s tourism industry,tourism,as an important function of a city,has been paid more and more attention by city managers.Almost every city is developing tourism to improve its popularity and promote the development of local economy and society.Urban historical and cultural tourism resources are characterized by irreplaceability,scarcity,non-renewable and sustainable development,which is an important type of tourism resources.At present,the research on the development of historical and cultural tourism products in various cities shows that the development mode generally shows the trend of standardization,pattern and homogenization.We call this trend "the McDonaldization of the development of historical and cultural tourism products in cities".This trend weakens the localization and authenticity of the city’s historical culture,and also brings a certain degree of negative impact on the development of the city’s historical and cultural tourism.This paper selects the current situation of the development of historical and cultural tourism products in linxia city to study,and puts forward countermeasures and suggestions on how to develop historical and cultural tourism products in linxia city when facing the dilemma of homogenization.Firstly,the development practice of urban historical and cultural tourism products in China is sorted out,and the development process of urban historical and cultural tourism products in Shanghai xintiandi,fuzhou sanfang and qixiang,and chengdu kuannarrow alley,which are of typical significance,is analyzed.Secondly,this paper classifies the historical and cultural resources of linxia city,analyzes how its space transforms from residential function to commercial function,analyzes the homogenization of its urban historical and cultural tourism products,and discusses how the symbol of its historical and cultural elements becomes a symbol of tourism landscape.How is locality expressed? It is concluded that sticking to localization is the key factor to ensure the long-term development of the city’s historical and cultural tourism products.Finally,this paper attempts to put forward feasible suggestions on the development of linxia city’s historical and cultural tourism products.