Large-scale Sports Events Characterized By Regional Cultural Elements Image Landscape Design Research

In the process of development and expansion of large-scale sports events,it gradually developed from a sports event into a multicultural communication platform,developed into a global platform for enterprises and brands to conduct commercial marketing,and created an unprecedented image communication and publicity.Opportunity.The image and landscape design of each major sports event contains the historical and cultural elements of each region,reflecting the era of the economy,culture,art and design of each venue,and trying to make the region through the world-famous stage of large-scale sports events.Cultural elements can be more widely and more directly presented and communicated on a larger scale.This paper will compare the application cases of the image landscape design system of large-scale sports events at home and abroad,and participate in the practical activities of the image system design of the 13 th National Games of the People’s Republic of China,and explore the image of the new century sports events coexisting with opportunities and challenges.The overall trend of thought and design concept of landscape design,as well as the mining and organization of regional cultural elements,namely how to choose the use of regional cultural visual language symbols for innovation integration,transformation and coordination,to achieve cross-border,crosscultural,cross-media communication and communication.