Visual Communication Design Practice For Animation Interest Groups

As a new art form which runs through time and space and is generally accepted by people of different ages and genders,animation has a tremendous impact on the global cultural development and economic production.Nowadays,more and more people like animation,from which more and more people find spiritual sustenance and ideological resonance.The research on the relationship between visual communication design and audiences has always been one of the hot research fields of design.In this paper,through the Hall decoding mode of animation audience variants of further classification and analysis of the animation interest groups,summed up the interest groups like,with different characteristics of animation visual language,starting from the visual communication design method,in the process of exploring information dissemination and reception,combined with the current animation interest groups’ cultural psychology and consumer psychology,research,such as How to arouse their interest more effectively and convey information accurately? Based on the targeted research,some design methods are summarized.The high-end use of animation visual language in visual communication design is to study the emotional mobilization of visual communication.Grasp this potential user,use this interest to carry out visual communication,animation visual language is excellent material.