A Strategic Research On The Rock And Its Current Situation In The Colleges And Universities In Fuzhou

Rock music was born in America in the 1950s.It was rapidly in vogue among adolescent community due to its free and wild performance forms.Along with the implementation of the reform and opening-up policy in China,rock music was introduced to China,took root and sprouted.It was increasingly accepted by a growing number of teenagers.In particular,rock music festivals have emerged one after another in China in recent years,attracting many university students.Many student bands sprung up in all universities and colleges across the nation.In this connection,rock music spread and developed in universities and colleges.In view of this phenomenon,this paper starts from rock music.It combines theory with practice and adopts document analysis method,interview method and case analysis to analyze the development of rock music in colleges and universities in Fuzhou,looking for the development obstacles of rock music in colleges and universities in Fuzhou and proposing relevant solution strategies.This paper consists of the introduction,the main body and the conclusion.Chapter One,the introduction part,mainly elucidates the research background,research status,research significance and innovation points of this paper.Chapter Two firstly sketches the development status of rock music in China and further focuses on Fuzhou rock music.It investigates the development status of rock music in Fujian in terms of rock bands,rock amateur organizations and rock music performance.It emphasizes on the organization structure of "Rock Fuzhou",in order to analyze the current environment of rock music development in Fuzhou.Chapter Three begins with the radiation scope of rock music in colleges and universities in Fuzhou to investigate the audiences of rock music in colleges and universities in Fuzhou,in order to demonstrate the development status of rock music in colleges"and universities in Fuzhou.On this basis,it further analyzes the advantages and disadvantages of rock music development in colleges and universities.Meanwhile,from the aspects of stage management process and audience expansion,the author combines personal experience and takes"Music Crossing Festival"in Fuzhou University,presenting personal opinions on how to hold high quality rock music on campus.Chapter Four mainly expounds the strategies of the further development of rock music in universities and colleges in terms of audience expansion,work quality and brand establishment.Chapter Five is about the conclusion of the research results in this paper.