A Study On Tourism Preference Of Foreign Tourists In Quanzhou

On January 26,2017,the Secretariat of the National Committee of UNESCO of China sent a letter to the UNESCO World Heritage Center,formally recommended the"ancient Quanzhou(Zaytun)historical sites"as the 2018 World Cultural Heritage declaration project.As the East Asian cultural capital at the eastern end of the silk road-Quanzhou,its rich cultural heritage and colorful tourism resources has attracted more and more foreign tourists.However,how to avoid the homogenization of ancient city tourism,adjust and optimize Quanzhou cultural tourist resources has become a problem to be solved.As the main body of tourism activities,the study of tourists’ behavior and preference has important influence on the development of tourist resources in the certain tourist destination.This thesis is on the study of understanding the preferences of foreign tourists to cultural tourism and aims to get the right and deep research on the preferences.It will help me to develop the Quanzhou foreign cultural tourism routine design in a more concrete way.It will be also conductive to the development of Quanzhou cultural tourism in a good response to the government’s development on’“The Belt And Road".Moreover it will beneficial to rebulid Quanzhou historical and cultural city’s international city image,to boost Quanzhou stepping up to a broader world stage.