Research On The Spread Of Dance Sports By New Media Platform From The Perspective Of Agenda Setting

In today’s era,the development of the Internet is very mature,has entered the new media era,the Internet is a very convenient way to spread,almost everything spread by the Internet.If dancesport wants to have a broader influence in China,its dependence on the Internet will be deepened in the future.Sports dance related information also began to rely on new media to present a new form of diversification.However,due to the uneven network environment and mixed fish and dragons,the communicators have insufficient understanding and positioning of sports dance communication,which leads to great challenges in the communication of sports dance on new media platforms.New media platforms bear great responsibility for the spread of dancesport.How to use the spread advantages of new media platforms and the acceptance preferences of audiences to promote more people to understand and understand dancesport is an issue that needs to be explored.The theory of agenda setting has an outstanding effect in information communication,and has been successfully applied in many research fields and achieved remarkable results.It can influence the public’s cognition of sports dance culture through agenda setting.Therefore,this paper tries to analyze and solve the problem through the agenda-setting theory in communication,and find a new way to provide a new perspective and new ideas for the communication of sports dance on the new media platform.Therefore,this paper,based on the relevant theories of agenda setting in communication science,and using the methods of literature review,questionnaire survey and expert interview,discusses the principle of agenda setting and the communication effect of agenda setting in three aspects: cognition,attitude and action.Analyze the current network media to sports dance communication status;Through the communication effect of concrete practice,concrete analysis from the perspective of agenda setting problems of network media on sports dance,advances some corresponding Suggestions and tries to put forward the network media the effectiveness of the strategy on sports dance spread,for the new media era network media provide a beneficial attempt in the spread of sports dance and valuable resources.In the network era,the new media platform plays an important role in the spread of sports dance.The theory of agenda setting provides new ideas and methods for the spread of sports dance.Based on the investigation and analysis of sports dance communication practice,the following conclusions are drawn:(1)The current new media platform and dancesport users can be roughly divided into three categories,one is users with dance association as the main body,the second is users withtraining institutions as the main body,and the third is personal media public account.Among the associations and institutions,"China sports dancing association","Hong Kong dragon competition" and "blue dancers" are the most influential.In the shake sound app,qianye dance,roman-wenzhi and dancesports tribe are the three platforms with the largest number of fans.(2)Based on the theory of agenda setting,two key factors can be found in the communication of sports dance: first,the frequency and number of updates affect the number of followers on the platform;second,the content of the topic is diversified,and the colloquial expression plays a key role in the communication effect.(3)under the agenda setting theory,new media platforms have three problems in the communication of dancesport: first,the media ignores the agenda cycle and fails to highlight the advantage of the timing of agenda setting in the communication,thus missing the best opportunity for the communication of dancesport to achieve the guidance of public opinion.Secondly,the title setting is not attractive.Thirdly,the low quality of agenda content is difficult to trigger the audience’s cognition and communication behavior.The study made the following recommendations:(1)accurately grasp the agenda setting cycle.The communication of dancesport should define the topic in the first time after the topic is thrown out to complete the first impression of the audience on the event.(2)the topic selection should be timely,and the agenda setting should be used to guide the public’s attention to and awareness of dancesport events.It is necessary to grasp the timing and degree,and adopt appropriate and scientific methods,so that the function of agenda setting in dancesport communication can be brought into play.(3)select topics with strong effectiveness in life and draw up attractive titles from multiple perspectives.In the aspect of topic selection,sports dance must select the current hot,focus and difficult issues,seize the audience’s interest points,and use some colloquial ways to express,so that readers can easily understand some truth,and thus become interested in dance.(4)explore sports dancing events from a unique and novel perspective.Adhere to the creation of high quality content related to sports dance,only the quality of the content of the article communication to improve,can really attract the audience,to achieve the purpose of accumulating fans,increase its exposure.