| The Chinese Poetry Conference program uses ancient poetry as the content of the program,combines ancient poetry with modern TV culture,and inherits the emotional connotation of Chinese traditional culture through the spread of modern media,in order to make the gradual and traditional culture more important in modern life.Glorious,thus advocating the participation of all people in a poetic life,to find the human character that is gradually missing.As an original cultural program independently researched and developed by CCTV,the Chinese Poetry Conference has a problem of translating non-visual imagery into a visual image of television.In terms of ancient poetry,the theory of "Xing Guan Qun" summarizes poetry.The educational function is a process that readers must experience in the poetry.In addition,"Zhi","Italian","Icon" and "Earth" represent the basic aesthetic categories and elements of Chinese ancient poetry,and are also four aesthetic categories that readers cannot bypass in appreciating ancient poetry.Based on this,based on the observation and analysis of the program,this paper selects the six keywords of “Zhi”,“Italian”,“Imagine”,“Establishment”,“Group” and “View” to cut into the study of Chinese Poetry Conference.In the translation of the three levels of thought,emotion,aesthetic realm and social function of ancient poetry,we explore the possibility oftraditional poetry culture through the visual translation of TV programs,the spread of inheritance and the spread of cross-media culture.First,on the ideological and emotional level,from the two aspects of the ancient poetry "Zhi" and "Italian" to explore the ideological and emotional TV translation in ancient poetry,combined with the classical poetry theory,"poetry and speech","insufficiency" The analysis of several core propositions such as "Poetry" has found that the signifier of the player as "Poetry" is to express his own attitude and will express his emotional interpretation through the self-reported emotional story.The guest is based on"before" See the interpretation of "and the establishment of the "time distance" dialogue to achieve emotional supplement,and the ancient poetry in the "unsatisfactory" poetic protagonist remotely;the host also with its cultural knowledge literacy "see you"Showing the image of "there is a poetry and poetry and self-satisfaction",which perfectly fits the tone of the Chinese Poetry Conference.Secondly,at the level of aesthetic realm,from the ancient poetry "image" and "environment" cut into the TV program on the aesthetic translation of ancient poetry on the television,the ancient poetry as the core of the content,the use of television art as a means of expression,the abstract The poetry and its imagery and artistic conception are expressed through visualization and ritualization.From the presentation of classical imagery,the overall dance beauty design,the combination of dynamic and static coding content,the image construction of scene fusion and the aesthetic construction of six ritualized landscapes.The occurrence of the situation,in order to maximize the close to the poet’s world of subjective and objective integration,through the creation of a large poetry event to complete the ritualization of television,to achieve the inheritance of poetry culture.Thirdly,at the level of social function,starting from the ancient poetry "group" and"view",taking into account the poetry competition and the innovative game system in the poetry conference,from the participation of the whole staff on the stage to theparticipation of the whole people outside the field,realized from " The equal dialogue between the "subjectivity" and the "intersubjectivity" has made a new annotation to the"group" of the resentment.The Chinese Poetry Conference continues the characteristics of poetry and lyrics.It integrates poetry into competition but weakens competition.In the translation of the cognitive function of poetry conventions,it uses the realistic viewing function and the audience’s motivational function to "view" the social environment and understand the emotional understanding.Finally,CCTV’s carefully polished "Chinese Poetry Conference" injects a cultural stream into the whole society.The appearance of the program is about reconstructing the cultural communication context of China,promoting independent innovation in TV program production,and "Entertaining to death".It is of great benefit to advocate a poetic life under the rectification,and it has broad social significance for improving our country’s cultural consciousness,enhancing cultural self-confidence and promoting mainstream values. |