Research On Language Landscape Of Virtual Space

Yiwu is the largest small commodity distribution center in the world.People from different countries and nationalities gather in Yiwu,which makes Yiwu more diverse on the basis of internationality and commerce.This diversity is mainly reflected in Yiwu people’s communication tool-language.Language landscape is a new approach to multilingual research.With the development of Internet use,the research scope of language landscape is gradually expanding to the direction of virtual space.Language landscape is a new approach to multilingual research.With the development of Internet use,the research scope of language landscape is gradually expanding to the direction of virtual space.Using the theory and research methods of language landscape,this paper investigates and analyses the language landscape of Yiwu Portal Website,taking the virtual space language landscape of Yiwu Portal Website as the research object.Firstly,this paper introduces the basic situation of the language landscape of the website,including the basic characteristics and classification of the language landscape of the website.According to the classification method of language landscape,Yiwu Portal websites are divided into official websites and commercial websites.According to the function of the language landscape,the signs on the website interface are divided into navigation title signs and information signs.Secondly,under the framework of place semiotics and multilingual text theories,this paper investigates and analyses the language landscape of 11 portals with large website traffic in Yiwu from the aspects of code selection,code preference and emplacement,using the method of combining quantitative and qualitative research.Then,according to the survey of language landscape,this paper discusses and considers the language landscape of Yiwu Portal Website from three aspects: the structuration principle of language landscape,the difference between official website and commercial website,and the value of language resources.Finally,the author summarizes the research results and shortcomings of this paper.