On Featherstone’s View Of Common Culture

Featherstone’s concept of "common culture" is built on the reflection of the postmodern "consumer culture." He is keenly aware of the process of cultural turn caused by the booming commodity economy: the exclusion and dispelling of the traditional "classic" cultural center by post-modern culture,the elegant culture has gone down the altar and integrated the popular "taste" in the development,the public Cultural occupation and development of highland has increasingly become the mainstream of the times: art and life are integrated into the daily activities of people;chasing shallow aesthetics and personalized lifestyles has become a new way to recognize freedom.Featherstone is both happy with the trend of cultural pluralism and is fascinated by the status quo of cultural “generalization”.He tries to explore a cultural crisis facing postmodernism through the reflection and reconstruction of “common culture”.The road to sustainable development.In Featherstone’s view,the change of the times has given the new culture a new look: the new common culture is a holistic culture that reflects the common sense of humanity;it is based on a coordination mechanism centered on equal dialogue.At the same time,it is a dynamic and open cultural system constructed in the daily participation and practice of the public;the new middle class is the backbone of the "harmonious" coexistence of heterogeneous culture,and the leader and main force of the new "common culture" construction..In fact,in the landscape society characterized by product code and visualization,a new trend of cultural integration has emerged,which is implicit in people’s daily consumption activities and is integrated into the daily experience of the “body”.Featherstone affirmed that the development of globalization provides a field of competition and integration for the culture of difference,and cultivates the common understanding of multiculturalism in the process of actual cultural friction and acceptance.A common culture of “sharing” across domains.Featherstone’s concept of “common culture” is not unfounded.It has a long history – it was born in British traditional cultural criticism.After the interpretation of Eliot,Leavis,Williams and Eagleton,it shows a more complete form.Featherstone combines the theoretical research of many scholars with the specific cultural changes in the postmodern consumer society,and adds a new supplement and interpretation of the concept of "common culture".In short,through the construction of Featherstone,the concept of “common culture” has gradually become concrete and mature.Although the “common culture” is still a positive and beautiful cultural concept at the present stage,the cultural interior also contains the deep concern of humanistic intellectuals on social change.On the whole,the author hopes to provide some new perspectives for follow-up academic research through the combing and discussion of Featherstone’s "common culture" concept.