A Study Of Literary Advertising In The 1930s

In the 1930s,literary periodicals developed and flourished,and literary advertising became an:important means of propaganda and marketing.In addition to the basic functions of publicizing:literary works and recording the publishing situation,literary advertisements have the profound significance of literary history,such as reflecting the literary concept of the publication,guiding readers to read,shaping the readers’ aesthetic values of literature,and presenting the ecology of fresh and living literature.On the basis of collecting a large number of literary advertisements published in literatureperiodicals in 1930s,this paper makes a detailed study of the text through the national newspaper:index database and the electronic document database of the National Library.This paper discusses the commercial propaganda and literary criticism of literary advertisements as a special form of literary criticism.This paper analyzes the role of literary advertisements in expressing the concepts of publications and the reasons behind them.Finally,it discusses the value meaning of literary advertisement,which reflects the reader’s reading interest,guides and shapes the literary aesthetic concept and presents the value meaning of literary ecology.On the basis of collecting a large number of literary advertisements and taking literary:advertisements as a unique form of literary criticism,this paper makes a detailed and comprehensive study and interpretation of literary advertisements in the 1930s,and reveals that literary advertisements,as a textual form,are unique in reflecting the physical concept of literary journals,guiding and shaping readers’ aesthetics,and presenting the features of literary history.Thevalue of the bargain.