The Application Of Chinese Traditional Auspicious Animal Graphics In Poster Design Chinese

As the world’s art forms become more diverse,the requirements for poster design are constantly changing.The medium of information dissemination and the way of design have infiltrated new visual elements,different forms of expression,expression style,layout composition,design.The concept has created a diversified poster design style,different national cultures and traditional elements,and the impact on poster design is also different.This paper studies the evolution of traditional Chinese auspicious animal graphics,and studies the use of traditional auspicious animal graphics in contemporary Chinese poster design from the perspective of theory and practice,using books,case studies,comparative studies,and graphic displays.Firstly,from the theoretical point of view,combing and integrating the origin,cultural implication and performance characteristics of Chinese auspicious animal graphics,studying the characteristics of traditional auspicious animal graphic visual symbols,expression techniques and modeling methods,and explaining this from the perspective of fusion The feasibility and advantages of integration in the history and modern design process are presented,and the problems to be paid attention to during the integration process are put forward.On the other hand,from a practical point of view,through a large number of cases to study the application of traditional auspicious animal graphics in poster design,combined with individual graduation practice cases,advocate the integration of Chinese traditional culture and modern poster design.