Study On Optimization Of Supply Platform Of "Internet+Public Culture Service" In Xi’an

In the Internet era,on the basis of economic development in the past 40 years of reform and opening up,and in the new era of great prosperity and development of cultural market and socialist cultural construction,people are faced with the choice of abundant cultural products.At the same time,the spiritual and cultural needs are increasing.The awareness of cultural rights is awakening day by day,and the way of enjoying public cultural services has also undergone great changes.With its many advantages,the Internet,it has developed rapidly in China and has increasingly become an important way for people to access information and enjoy public cultural services.Under the impact of the Internet,public cultural institutions under the Chinese traditional mode of supply are facing increasingly serious challenges.It forces Chinese public cultural institutions to reflect on their own service modes and strive to optimize the supply platforms of “Internet + public cultural services”,in order to change the challenge into an important development opportunity to upgrade public cultural services.Based on the current situation of the increasing popularity of the Internet as the era background,the structural reforms to the supply side and the strategy of “Internet +” as the macroscopic Angle of view,and through the ways of site investigation,field survey and questionnaire survey,the author analyzed in detail about the present situation of the supply platforms of “Internet + public cultural services”in Xi ’an from three dimensions of policy supply,platform construction and platform operation effect.It is found that the the main problems of “Internet + Public Culture Service” supply platform in Xi’an are its digitalization level needs to be improved,the public’s use rate is low,the platform is difficult to meet the diverse cultural needs of the people,and the platform lacks the social participation of the supply subject.Also the author targetedly analyzed the main causes of these major problems.On the basis of advanced experience about the supply platforms optimization of “Internet + public cultural services”at home and abroad for reference,combined with defects in the supply platforms optimization of “Internet + public cultural services” in xi ’an,the author targetedly proposed for the optimization of “Internet + public culture service”supply platforms in Xi ’an.It is considered to optimize the digital cultural content of each platform,improve the precision supply quality of the platform,optimize the network expression platform of Xi’an residents’ public cultural needs,optimize the platform supply concept and use PPP mode to carry out cooperative construction are the foci to optimize the supply platform of “Internet + public culture service” in Xi’an.The improvement of the digital cultural resources of Xi’an supply platform,the construction and sharing mechanism,the management operation mechanism,the government’s purchase of public digital cultural service mechanism and performance appraisal mechanism are the internal mechanisms to optimize the supply platform of Xi’an "Internet + public cultural services",Talents,funds,policies and laws are the external guarantees for optimizing the supply platform of “Internet + Public Culture Services” in Xi’an.In order to provide a better solution for xi ’an’s problems in the supply of public cultural services,such as unequal structural contradiction of supply and demand,the unfairness of supply and supply fatigue problems,to promote the construction of xi ’an public digital culture,and to provide ideas and reference of optimization practice of supply platforms of“ Internet + public cultural services”for other areas.