Analysis Of The Effect Of Crowdfunding Financing In The Film And TV Industry

General Secretary Xi Jinping proposed at the celebration of the 95 th anniversary of the founding of the Communist Party of China that it is necessary to adhere to the road of socialism with Chinese characteristics,self-confidence,theoretical self-confidence,institutional self-confidence and cultural self-confidence.Cultural self-confidence is a more basic,broader and deeper self-confidence.The direction of film and television culture should adhere to the unity of social and economic benefits,further deepen the reform of the film and television culture system,and promote the overall prosperity of the film and television culture.The film and television industry belongs to the cultural light asset industry.It has the characteristics of high risk,high cost and long payback period.The traditional financing mode is difficult to meet the funding needs of small and medium-sized film and television enterprises.The problem of financing difficulties and financing has been plaguing the development of the film and television industry,especially small and medium-sized film and television enterprises.With the rapid development of Internet finance,the crowdfunding financing model plays an important role in alleviating the difficulty of financing the film and television industry.At present,the research on crowdfunding film financing mainly focuses on the crowdfunding financing mode or the crowdfunding platform unilaterally.It rarely combines crowdfunding financing mode,crowdfunding platform and small and medium-sized film and television enterprises to analyze the crowdfunding effect of the film and television industry.Lack of case analysis in the process of crowdfunding for film and television projects.This article will study the application of crowdfunding in the film and television industry.The first chapter is the introduction to this article,introducing the research background,purpose,meaning and method.The second chapter is the literature review and theoretical basis,summarizing the previous research and expounding the theory of crowdfunding financing.The third chapter draws the characteristics of financing difficulties and financing according to the characteristics of the film and television industry.The traditional financing mode can not meet the needs of small and medium-sized film and television enterprises,which leads to the necessity of crowdfunding financing for the film and television industry,and then related to the film and television crowdfunding financing profile.Introduce the analysis.The fourth chapter introduces the crowdfunding film project “100,000 cold jokes”,which analyzes the factors in the process of crowdfunding financing,the effect of crowdfunding film financing,and the existing risks.The fifth chapter puts forward corresponding suggestions to deal with and reduce the risks,which has a strong practical significance for guiding the follow-up film and television crowdfunding.The final chapter summarizes and looks at the full text.The research conclusions of this article show that crowdfunding has the advantages of reducing financing costs,improving financing efficiency and diversifying financing risks,and broadens the financing channels for small and medium-sized film and television enterprises.Different from the existing theoretical research on crowdfunding financing,this article combines the crowdfunding financing theory with the film and television industry to analyze the crowdfunding financing effect and the key risk factors in the financing process.At the same time,according to the project operation risk,illegal fund-raising risk and capital credit risk existing in the crowdfunding financing process,the corresponding risk management suggestions are proposed based on the perspective of different stakeholders of crowdfunding financing.This article has certain theoretical significance for promoting the development of crowdfunding mode in the film and television industry,and it provides a new path for solving the problem of financing difficulties and financing for small and medium-sized film and television enterprises,and has certain practical value.