Research On The Image-building Of "Big Female" In Chinese TV Series Since The 21st Century

Since 2017,the term "Big Female" has become a hot spot in the TV drama industry,and "Big Female" TV series have frequently appeared in people's vision.At present,there is no strict and systematic definition of "Big Female" and "Big Female" TV series in academic circles,and there is little research on the special cultural phenomenon of "Big Female" TV series,and even less research on the image of its core-"Big Female".Since the 21 st century,the mainland TV series shaping the image of "Big Female" can be traced back to "Da Ming Palace Ci" in 2000.In recent years,the theme,image types,character traits and shaping methods of the mainland "Big Female" TV series have gradually become rich."Big Female" image has become the common trend of the development of female roles in Western and Eastern TV series.The image of "Big Female" portrayed by mainland TV plays dares to fight against male chauvinism,safeguard their own interests,maintain independence by relying on their talents and abilities,and break away from the shackles of male "appendages".They have higher initiative,and change the passive status of the action listener.They grasp the initiative,and become the decision-makers of the action.They have courageous personality and positive upward mentality,which reverses the weakness of the female image prevalent in the past TV dramas.They emphasize their own ideals and aspirations and have the right to speak.Through personality shaping,mainland TV dramas have increased the artistic charm of the image of "Big Female" and the attraction of the works.Mainland TV dramas use a variety of shaping methods and techniques to create a vivid,three-dimensional and typical image of "Big Female".There are two basic ways to shape it: one is to make the "Big Female" in the whirlpool of conflict,making the "Big Female" the central figure to promote the emergence,development and resolution of contradictions;the other is to make the "Big Female" occupy the dominant position in the multidimensional relationship between the characters.Especially in the relationship with men,women occupy anactive position,making the "Big Female" a strong part of the relationship,in order to strengthen the characterization of the "Big Female".The image-building of "Big Female" has received a warm response both at home and abroad.Especially in 2018,the TV dramas of "Big Female" in mainland China have shown outstanding audiences and social evaluation.This can be attributed to the change of viewing psychology,the demand for innovation and the influence of the TV market.The rise of the image-building of "Big Female" is not only a response to the aesthetic changes of the audience,but also a breakthrough in the stubborn creation of TV dramas,and also a response to the market environment.These factors make the image-building of "Big Female" popular.Therefore,the mainland TV plays have certain value in shaping the image of "Big Female".First,they break through the traditional male-centered narrative mode of TV plays and regard the shaping of female images as the main focus of TV plays.Second,they enrich the types of shaping female images and personalities,so as to enrich the female images.However,there are some limitations in the image-building of "Big Female".One is that the modeled creation causes the audience to have aesthetic fatigue,the other is that the over-entertainment leads to shallow cultural connotation.