Analysis Of Deconstructive Thinking Form In Modern Poster Design

In the general environment of the times economy and the rapid development of science and technology,a large number of complex and cumbersome information poured into people’s life,causing people to begin to learn the thinking mode of the system.All kinds of poster works are divided into different styles and genres according to the similarities and differences of design forms,which leads people to pay little attention to the connotation of poster design works.For example,when publishing news about the award-winning poster design competition,many websites rarely elaborate on the design ideas of the award-winning poster work.Over time,while watching these poster works,people also began to reduce their attention to the connotation of the work,and turned to pay attention to the external form of poster design,and applied this form to poster design to form a traditional design mode of thinking.And this traditional mode of thinking can not meet the needs of the development of modern poster design.Since the 1960 s,under the influence of globalization,more and more designers began to pay attention to deconstruction,and applied the new design thinking forms such as diversity,difference and diversity advocated in relevant works of deconstruction into modern poster design.Under the influence of systematic and structured learning,there are many designers in many different fields to explain deconstructivism as a fixed design style or a unified design method,rather than to use it as a kind of thought and research spirit.This phenomenon has spread to the modern poster design.This so-called "deconstruction style" not only contradicts the original intention of deconstructionists,but also ignores the spirit and ideological connotation that poster designers really want to convey,and limits the innovation of deconstructivism thought and thinking form in the design.Therefore,people should really understand the essence of deconstructionism and apply it to modern poster design.This paper mainly takes three forms of thinking embodied by deconstruction in modern poster design as analytical object,analyze the essence of the connotation and deconstruction thinking form with the help of the creator of deconstruction derrida the works of scholars,to make deconstructionism and spirit really do "make the best use of things" in modern poster design.,and will strive to think about Derrida scholars about the true meaning of deconstructionism thought and spirit.Starting with the excellent cases of modern poster design,this paper analyzes the three thinking forms of deconstructivism and their influence,one is the thinking form of decomposition and reconstruction,the second is the thinking form of consistency and specificity,the third is the thinking form of role replacement,and the other is the thinking form of role replacement,especially the analysis and research on the thinking form of role replacement.The thinking form of consistency and specificity is to explore the characteristics of consistency and specificity in modern poster design,and to analyze the application methods of consistency and specificity.The thinking form of role replacement is the replacement between people and people,or between people and things,or between things and things,to imagine or simulate the perception of things,to explore things,to develop other ways of things,so as to guide people to think from many angles.Design posters in a variety of forms.