Image Expression And Intercultural Communication Of Chinese Image

With the improvement of comprehensive national strength,China’s demand for national soft power and national image is increasingly strong.Globalization has broken the limits of space and time,and the Internet has made intercultural communication ubiquitous.As the artistic representation of four-dimensional space,film plays an important role in shaping the national image.Chinese films shoulder the mission of spreading the Chinese voice and shaping the image of China to the international community.However,Chinese films have always faced the difficulties of international competitiveness,and it still has a long way to go before China becomes a movie power.The country’s image is inseparable from the official will,and Chinese officials play an important role in the loss of the best foreign language film awards due to the selection rules.Therefore,this thesis,with China’s candidates for Oscar best foreign language award from 1980 to 2016 as the case,as well as thehelp of coding-decoding theory,cultural dimensions theory,and the theory of orientalism,analyze China’s gain and loss in the rush process of the award.The study found that the reasons for failures of Chinese films are that the creation of film content is not of high quality and lack of international vision;The objectives of the film management department are unclear,which leads to the excessive mission of the film.In the selection of works,the Oscar judges have the mindset of orientalism and other cultural differences,which has to some extent prevented Chinese films from winning.These three reasons have not only led to the repeated failures of Chinese films,but also impede the promotion of overseas competitiveness of Chinese films.Based on this,the thesis puts forward the corresponding strategies: firstly,to improve the quality of films is the fundamental guarantee based on the local and the global elements.Second,it is essential to attach importance to the rules and clear objectives.Thirdly,it is necessary to optimize the allocation of resources and strengthen the operation of film industry.International mainstream film awards are important though,we also need the sense to regard them.We should improve ourselves gradually in the summary and reflection,only by this can we become the big and powerful country of film production in the world.