Research On Online Novels Of China Literature Going Global

The term "Online novels" has both general and narrow definitions.The general meaning refers to all forms of novels spread on the Internet,including two categories: some are published novels spread on the Internet;others are original novels written by netizens on computers,then firstly published and spread on the Internet.The narrow meaning refers to the second category.Whether a literary work truly belongs to online novels depends on whether it has two characteristics: whether the genre belongs to the form of novels;whether there is a large amount of interactions between the author and the reader in the creation and dissemination.And the narrow meaning is more in line with these two characteristics.Thanks to the immigration of the Internet,online novels were born in China.As a result,the number of literary enthusiasts engaged in the creation of online novels has increased.With the establishment of domestic literary websites,their creative positions gradually transfer from forums to literary websites.After nearly 20 years of development,Chinese online novels have formed a unique cultural wonder in the world.With the increasing scale of their overseas communication,the state and the government began to actively guide the "going global" of online novel,and the domestic literature website represented by the China Literature began to export its own online novels.China Literature,the largest online novel provider in China,was originally licensed overseas,then later focus on online reading,and conduct copyright "going global",platform "going global",and mode"going global".Around 2005,the Qidian website,the predecessor of China Literature,opened the way for the output of online novels.In 2014,Coiling Dragon firstly attracted the interest of English readers in Chinese online novels,which marked the success of online novels of China Literature.However,the piracy issue has arose the attention of China Literature.Subsequently,the group authorized a large number of online novels and copyrights of electronical and physical books,then established a copyright partnership with Wuxiaworld.In May of 2017,the China Literature launched the Webnovel website,which opened the official way for the Chinese online novel "going global".As the starting point of the international market began to take shape,the China Literature began to promote the creative model and the profit model.In addition,the cooperation between the China Literature and the Korean online novel company Munpia,the China-Russian mobile phone brand YOTA,and the China National Book Import and Export Corporation has enriched the content of online novels and broadened the channels of international marketing.The fact that the China Literature successfully entered the overseas market has brought some inspiration to the mass publishing industry in China.In the process of "going global",China Literature faces problems such as the original text of the online novel,the low translation of the translation,the fragmentation of copyright development,the simplification of the propaganda channel,and the marginalization of the audience.These problems hinder the further "going in" of the China Literature.Therefore,we should solve the above problems in four aspects:management,content operation,profit model and marketing strategy.Firstly,the government and industrial organizations should strengthen the top-level design;the China Literature should optimize internal management.Secondly,the China Literature must focus on improving the quality of online novel texts and accurately increasing their amount.Thirdly,China Literature can establish a flexible charging model and increase the "going global" of copyright adaptation.Fourthly,the China Literature needs to improve its international reputation by formulating and implementing strategies for brand marketing and scenario marketing.