| Zen meaning wants to occupy a high position in Chinese art aesthetics.Its cultural connotation of emptyness,nature,virtual reality and complementarity,dynamic and static is the foundation of the lofty spirit of the Chinese nation,and it is also an important part of design inspiration and cultural heritage.This paper takes the application and influence of "Zenyi performance" in modern graphic design as the research object.First of all,based on the study of the traditional concept of Zen,in-depth exploration of the relationship between Zen,Chan sect and Zenyi,the concept of imagery and artistic conception and the influence of Zen on art,explore the traditional connotation of Zen and the aesthetic influence of art.Secondly,comparing the study of Zen theory in the world,it is concluded that the concept of Zen in all countries has different commonalities and differences,and the core idea is to simplify and simplify.Analyze the relationship between Zen beauty and art presentation.Finally,sum up the relationship between Zen meaning and modern graphic design creation,and use the aesthetic law derived from the above research to analyze the expression of Zen meaning in modern graphic design.The article’s case analysis method is different from other Zen theory,art aesthetics theory and modern design law.It focuses on the study and summary of the visual art performance of Zen in modern graphic design,and studies the clarification of the aesthetic law of Zen.The theoretical and practical aspects of graphic design have a large number of applications and have had a profound impact on them.The thesis focuses on the systematic study of design concept to design method and design expression theory,analyzes the Zen expression of posters,fonts,packaging and logo design in modern graphic design,and explores the influence of Chinese traditional Zen meaning.The new ideas of modern graphic design clarify the development trend of Zen meaning in modern graphic design under the current social and cultural environment.In the aesthetic thinking of modern people,Zen meaning has been deeply engraved in people’s minds.Zen meaning is not only a favorable factor in modern graphic design,but also an indispensable aesthetic law and psychological pursuit.In the modern graphic design,the artistic expressions of “being out of nothing”,“natural simplicity”,“virtual and real contrast”,“complementing each other”,“seeing the big and small”,“this time is the life” and “changing the gods” The design method can be designed to present the zen beauty of “secret,” “virtual” and “harmony between man and nature”. |