| Historical and cultural blocks are an important part of the city.The historical buildings,street landscapes and humanitHoweveries connotations vividly show the historical process of human life.,with the acceleration of urban construction,the development of historical blocks has also been greatly challenged in recent years.As the window of the commercial culture of the capital,Sanfangqixiang bear an important role of inheriting and carrying forward the history of Fuzhou.Therefore,integrating local resources and promoting commercial innovation and development has become an important part of the development of Sanfangqixiang in the new stage.Relying on the historical and cultural heritage of the city,the commercial innovation development of the block will strengthen the innovation of the business model in the development process,which not only can give the block a new connotation,but also bring new opportunities for the commercial development of the block.This article takes the business innovation of the block as the entry point,and uses research methods such as literature collection and questionnaire survey.This paper discusses the three key development factors:value proposition and service orientation,value creation and transmission,and block value acquisition in the development of block.Research on the development strategy and model innovation of Sanfangqixiang commercial.By analyzing the situation of Sanfangqixiang block,commercial development and existing problems,and applying the relevant theories of business model innovation,this paper puts forward innovative ideas and innovative approaches for commercial development of blocks.At present,domestic and foreign experts and scholars pay more attention to the research on commercial development of blocks,involving series of products,commercial formats and commercialization.But there are few researches on business model innovation.Based on the practical problems of commercial development of blocks,this paper proposes the problem of model innovation.for the shortcomings of commercial development of Sanfangqixiang.Besides,it proposes solutions and corresponding suggestions for the problems of commercial development.This will strengthen the commercial positioning and commercial development planning of Sanfangqixiang.It provides theoretical basis and model reference for the development of its commercial characteristics.At the same time,it has important deductive significance for the research and development of commercial innovation in historical and cultural districts. |