Research On Visual Communication In The Digital Environment

In the digital age,visual communication design from the most common paper media to the Internet media,the new era brings new challenges and opportunities to visual communication design.With the rapid development of the Internet in the digital era,the static visual communication design has been gradually transformed into a dynamic,diversified,interactive and comprehensive way of expression.Mobile phone has already become an indispensable necessity in people’s life.As the main carrier of mobile phone information,APP has been favored and APPlied in a wide range.In order to respond to people’s needs,various kinds of functional APPs emerge in an endless stream.The emergence of mobile phones and other electronic products has affected the scientific and technological culture,behavior and life thinking of human beings.The author believes that for a long time,under the catalysis of technology and electronic technology,the functionality of APP is no longer a design difficulty for developers.Mobile APP no longer only attracts users with functions,but also relies on the interface design of APP to attract users’ attention.The main content of this paper is to analyze the Application of elements in APP interface design,and to find a new way in multi sensory user experience and multi sensory interaction,so as to inject new soul into the Application research of visual communication design and mobile APP interface design.In the digital background,taking the mobile APP interface design as an example,this paper studies the dynamic and interactive factors of the mobile APP interface in the visual communication from the current situation of the interface design and the basic concept.On this basis,the Application and effect presentation of the three elements in the APP interface design under the digital background are analyzed in detail.This paper summarizes the theoretical principles,psychological effects and characteristics of digital color,discusses how to embody digital color and use digital color in design,summarizes the Application of digital color in APP interface design,explores the development direction of digital color in China,and puts forward new ideas in APP interface design.To solve the problem that two-dimensional graphics can’t provide better visual communication and interactive experience for user interface operation,dynamic graphics is APPlied in interface design as a new visual element and information communication method,which can attract user’s attention and increase user’s acceptance with new element Application and design method.Under the influence and support of digitalization,font design has undergone great changes in visual form and expression form.New graphic characters are integrated into the APP interface design,generating a new experience resonance with APP users,and innovation and Application are carried out on the basis of retaining the connotation of traditional characters.In the APP interface design,it is an important means and way to improve the quality of user experience.The Internet and electronic technology in the era of digital background has brought people too many surprises and practicability.With the progress of the times,the APP industry is growing and developing together,becoming the wind vane of the new era.As a learner and practitioner of visual communication design,the brand-new visual communication design is integrated into the APP interface design completely,which produces different sparks.